THE POWER OF WORD OF MOUTH
WE ALL KNOW THE POWER OF WORD OF MOUTH AS WE OFTEN ASK FOR INPUT OR SEARCH FOR IT ONLINE TO MAKE CRUCIAL DECSIONS ON WHERE AND HOW WE SPEND OUR HARD EARNED DOLLARS.
HARNESSING THE POWER OF THESE REVIEWS CAN LEAD TO IMPROVEMENT TO YOUR PRODUCT OR SERVICES AND GENERATE ADDITIONAL SALES AND POTENTIALLY HIGHER PROFIT MARGINS.
YOUR CUSTOMER'S REVIEWS OF YOUR SERVICE OR PRODUCTS WILL FREQUENTLY HIGHLIGHT YOUR PRODUCT ISSUES BEFORE YOU NOTICE THEM AS WELL AS SHOWCASE FLAWS OR BLIND SPOTS IN YOUR SERVICE OR SERVICE PROCESSES. DUE TO THIS INSIGHT, WORK TO SPOT THESE TYPES OF COMPLAINTS EARLY; OFTEN, AND ADDRESS THEM.
PROACTIVELY ASSESS NEGATIVE REVIEWS TO FIND A COMMON THREAD OF COMPLAINTS AND CREATE A TEAM WITHIN YOUR FRANCHISE BUSINESS WHO ARE DEDICATED TO TAKING ON THESE NEGATIVE REVIEWS AND WORKING INTERNALLY TO IMPROVE ON THEM & IN SOME CIRCUMSTANCES BRING THESE REVIEWERS IN AS A FOCUS GROUP.
LASTLY LOOK AT THE REVIEWS ABOUT YOUR COMPETITORS AS THESE CAN PROVIDE INSIGHT INTO THEIR WEAKNESSES AND OPPORTUNITIES TO ADD TO YOUR OFFERINGS TO OBTAIN ADDITIONAL MARKET SHARE.
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